Jean-Pierre AERTS

Course: Business & Marketing Planning 

 
Objective: to offer planning & control tools widely used in marketing management. It will bring students very practical models allowing to prepare full business planning, new product launches, current multi-product portfolio planning, etc. The course will also distinguish between pure marketing planning and overall business planning and will show how multinational companies undergo their marketing budgeting cycles.

Profile: Bachelor in Law University of Liège, MSc in Management University of Louvain and Master of Business Administration Cornell University – N.Y. During 10 years, Jean-Pierre held various marketing positions in American multinationals (P&G - RJR Nabisco - The Coca-Cola Company). In 1997, he founded MARKET LINK to advise and coach commercial teams in product and service companies. Jean-Pierre is also a trainer since 1992 (a.o. at the Solvay Business School, ULB, ULg/HEC Liège and UCL) and founded the MARKET LINK Training Center in 2002.