Professor Jean-Pierre BAEYENS

Course: Strategic & Operational Marketing Management

Objective:  introductory course designed to present the basic concepts of marketing management and to offer a conceptual framework

Profile: MSc in Management Solvay Business School, MBA Harvard Business School (1979). Co-Director of the Master in Marketing program, he holds the Chair of Marketing at Solvay Business School, Brussels, where he teaches Marketing Theory, Strategic Marketing Management and International Marketing.