Claude BOFFA

Course: Domestic & International Distribution & Retailing

Objective: help students realize why modern distribution is a strategic element of the marketing mix today. Commercial and logistics aspects of distribution will be covered, linking supply chain management to marketing management. New distribution systems will be examined as it paves the way to modernization of market economies, both in the B to C sector and the B to B and service sectors.

Profile: MSc in Management Solvay Business School. He is teaching Marketing of the Public Services at the DESMAP program of Solvay Business School as well as Marketing of distribution and retailing and B to B marketing at HEC Management School of University of Liège. He is founder-partner of Coach Europe , a management and marketing  training and consulting company in Brussels.