Marianne CLAES

Course: International Marketing Strategies

Objective: advanced course focusing on introducing and developing brands and products in international markets. The course will cover the main tools used by international marketeers, distinguishing between a pure sales & distribution approach (no longer sufficient) and a fully integrated marketing approach. Special « hot topics » will be also included such as brand copying & fraud, mega brands dominance, etc.

Profile: MSc in Management Solvay Business School, Head of the Marketing Seminar in the last year of the MSc in Management program at Solvay Business School. She is a very experienced marketing executive, having exercised her talents in companies like Procter & Gamble (President of the P&G alumni club) and now VF Europe (Lee, Wrangler, Eastpack,…) where she heads the European marketing operations.