Eric DECROIX

Course: Marketing & Business Communication, PR & Advertising

Objective: confront students with the need to conduct integrated communication campaigns using various communication tools in a synergistic way. The course will also emphasize the links between campaigns and marketing strategy (in terms of segmentation, targeting and positioning) and the need to manage communication and brand activation in an analytical way in addition to creativity.

Profile: MSc in Management Solvay Business School, teaching Advertising at ULB for the last 15 years. He has an outstanding marketing and business experience in companies operating in Fast Moving Consumer Goods (Procter & Gamble), Advertising (Ogilvy Group) and Media. He’s now the Chief Executive Officer of the most reputated business newspaper in Belgium (L’Echo).