Fabian DELAHAUT

Course: Sales & Customer Relationship Management

Objective: show how traditional sales skills have evolved toward a sophisticated marketing function linked to strategic goals. This course will distinguish between sales task (quite short term) and customer relationship management (long term oriented). It will also show how the introduction of IT has offered new information tools helping sales and marketing managers to better follow key accounts and individual customers.

Profile: Bachelor in Philosophy Université Libre de Bruxelles & Master of Business Administration Solvay Business School. He is a professional trainer & consultant in sales, marketing & customer communication. He teaches in the Entrepreneurship Program at Solvay Business School, at the Sales Force Institute in Liège and at the University of Lille.