Claire GRUSLIN

Course: E-business Management

Objective:help participants develop the knowledge and skills needed to operate effectively within the exciting and dynamic Internet environment.

• provide a practical and up-to-date look at major aspects of today's new technologies impact on business. This includes key forces and constraints of the network economy, new business models, evolution and perspectives
• envision the strategic role of internet-related technologies as new tools for marketing
• build effective marketing strategies and execution with the Internet

Following successful completion of this course, participants are able to:

• Analyze and understand the impact of the Internet on various aspects of marketing;
• Identify opportunities and threats created by the Internet environment;
• Elaborate an Internet marketing strategy and plan;
• Work collaboratively in a team and present analysis, criticism and recommendation in a professional and persuasive manner.

Profile:

Professor of International marketing and Marketing Intelligence System and founder of the (e)MIM, Master Programme in International Marketing & E-Business at HEC, the business school of the University of Liège, Belgium. She is also coordinating a new seminar on CSR& strategy.

Prior to joining HEC, she held executive positions in marketing and product development in different SME’s based in Belgium.

She is also partner in “Elliptic”, a marketing consulting company, with a 15 years of experience in helping organizations solve problems linked to marketing and the international development of their activities.

Her main research interests are in the areas of international marketing strategies studies, E-learning and e-business research projects, Satisfaction and market research surveys. She acts as “Expert in Export Strategy” for the Awex, Walloon Agency for export and is auditing e-business projects for the Walloon Region.

She is regularly conferencing in several local and foreign institutions.

She holds a Masters Degree in Translation and a DEA in marketing. She is proficient in French, English, Spanish and conversant in Flemish and Swedish.