Professor Michel SCHOONBROODT

Course: Management & Marketing of innovative projects

Objective: provide examples of innovation processes, from startups and multinationals. Particular attention will be given to the conditions under which innovation processes succeed or fail. Innovation is necessary in today’s companies in order to sustain its competitive advantage. Some case analysis will help the students to understand the concepts and it will also request from the class new ideas, investigations, analytical assessments, …. In short, innovation.

Profile:

Master in Economics Sciences of the catholic University of Louvain and MBA degree Marketin/Business Policy of the University of Chicago, is the CEO of the “Haute Senne Logement”, company renting 1200 houses and appartments. He is responsible for the “Marketing Plan – Business Plan” course and the “Marketing for services “ in the Master in Management degree at HEC, the Business school of the University of Liege.