Prof. Jean TONDEUR

Course: Market Research, Business Information Systems & Competitive Intelligence 

Objective: focus on findings and analyzing market information from the marketing manager’s perspective more than from the researcher’s perspective. A tool to detect relevant information rather than only finding it: having a clear view on what information is really necessary, then detecting valid primary sources before deciding to lead a proprietary market research.

Profile: MSc in Economics, post-graduate CEPAC, Solvay Business School, Professor of Marketing at the Faculty of Economics of the Université Libre de Bruxelles and HEC Management School of the University of Liège. He also teaches in various Solvay Business School Exective programs (CEPAC, Entrepreneurship,…).