Alain VAN DEN EYNDE

Course: Marketing & Business Communication, PR & Advertising

Objective: confront students with the need to conduct integrated communication campaigns using various communication tools in a synergistic way. The course will also emphasize the links between campaigns and marketing strategy (in terms of segmentation, targeting and positioning) and the need to manage communication and brand activation in an analytical way in addition to creativity.

Profile: after a Master’s degree in Law at Université Libre de Bruxelles and a brief career as an Attorney, he decided to move into the advertising business where he worked for several key players (Lintas, BBDO and J.Walter Thompson) during more than 10 years.

In 1987, together with two creative partners, he founded a local hot shop, which straight away achieved great success.

In 1992 the agency was acquired by Havas to become Euro RSCG Belgium.

Alain was Chairman of the Belgian group and of two French regional agencies in the North of France from 1992 till he joined McCann Belgium as C.E.O. in April 1999. Today, McCann Erickson Belgium is number 1 in the country and belongs to the top 5 in terms of creative recognition.