Alain VAN DEN EYNDE

Course: Principles of advertising

Profile: after a Master’s degree in Law at Université Libre de Bruxelles and a brief career as an Attorney, he decided to move into the advertising business where he worked for several key players (Lintas, BBDO and J.Walter Thompson) during more than 10 years.

In 1987, together with two creative partners, he founded a local hot shop, which straight away achieved great success.

In 1992 the agency was acquired by Havas to become Euro RSCG Belgium.

Alain was Chairman of the Belgian group and of two French regional agencies in the North of France from 1992 till 1999. He then joined McCann Belgium as Country C.E.O. until the end of 2009, and in January 2010 he has become senior partner in a new local communication agency.

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