Previously known as the Master in Business & Marketing Management, our ambition in this 6th intake is to propose to the Vietnamese marketing and advertising community a new master program developed by senior international advertising professionals and adapted to today’s integrated communication challenges. Participants will learn about the world's best advertising campaigns and develop their ability to evaluate any advertising tool they are exposed to. Knowing that creativity will be a key challenge in the coming years in Vietnam, we have built a curriculum which will strongly emphasize on developing it among participants through guided workshops.

The Master in Marketing and Advertising (major in Advertising) will consist of a total of 324 hours of evening classes (6:00 till 9:00 p.m.), spread over a 20 months period.

Program

The whole program is split into 5 modules.

1. Fundamentals of Marketing courses (144h)

• Strategic marketing management – Marianne Claes

• Management accounting & control systems - Stéphane Paulus

• Business & marketing planning – Eric Deprins

• Market research, customer behavior & competitive intelligence - Jean Tondeur

• Sales & customer relationship management - Fabian Delahaut

• Building & managing brands - Christian Bluemelhuber

2. How does communication work? (36h)

• Principles of advertising - Alain Van den Eynde

• Communication planning & strategic thinking – Indraneel Guha

3. Integrated communication (54h)

• Media management

• Digital communication channels - Christophe Cauvy

• Press and public relations – Amaury de Saint Martin

4. The creative product (82h)

• Creativity & idea generation - Mark Raison

• Applied creativity - Véronique Hermans

• Advertising judgement - Babak Hosseiny

• Getting new business - Lotta Malm Hallqvist

5. Writing an advertising plan (18h)

• Briefing on group assignments (briefing/check/questions) + teamwork - Philippe Biltiau

Contact us!

You do not feel clear yet about your career and study plan or you hesitate between several master programs, please contact us:

• contact Serge Bywalski, the coordinator of Solvay Brussels School by email: serge@solvay-ulb.org

• or contact our registration department at HCMC Open university: Miss Thuy: thuynguyen214@yahoo.com

For more info, we will hold an information session on Wednesday 20th April, 6pm, at HCMC Open university, 97, Vo Van Tan street, District 3, room 505. Take this opportunity to meet the academic director of the program and ask all your questions!

 Tuition fee for the next intake (intake 6, starting in July 2011): 8,900US$ /program

See how to apply on the Admissions page