This 2 year Master in Business & Marketing Management program is designed to educate managers from the business sector in order to develop their skills in managing the marketing side of businesses in the market economy.

The program covers all aspects of managing the commercial aspects of a business, being in the B to C (Business to Consumers) sector or in the B to B (Business to Business) sector of the economy. Following the philosophy of the Solvay Brussels School, emphasis is placed on conceptual thinking and practical operations.

Courses are organized of non-working hours on weekdays or during weekends. All courses use Solvay Brussels School - ULB teaching curricula, both in structure and content. Courses take place every evening, comprising 6 to 9 lessons of 3 hours. On average, there is a course each month for the first 15 months of the program. The last 6 months are dedicated to the final work (a business - marketing case).

Program
Session 1: Business & Marketing Fundamentals
Five courses taught by Belgian professors; each course consists of 24h (8 lectures of 3h).

• Strategic marketing management 

• Leadership and Human Resources Management

• Global political and Economical market environment  

• Management accounting & Control systems  

• Business & Marketing Planning  

And the course of Philosophy taught by a Vietnamese professor.

Session 2: Advanced Business & Marketing Courses
All courses are given by Belgian specialists, teaching full time in the executive programs of Solvay Brussels School or other main universities in Belgium.

• Building and managing brands

• Market research, Customer behavior & Competitive intelligence

• Marketing & Business communication, PR & Advertising  

• International marketing  

• Sales & Customer relationship management  

• Marketing of innovative projects  

• Inter cultural relationships & Negotiation  

• Domestic & International distribution & Retailing  

• E-business management  

Session 3: Final Project
Personal project related to a business problem: an action-oriented task to be finalized in the form of a written report and oral presentation given to a mixed jury made of marketing professionals and university faculty.

Tuition fee for the next intake (intake 5, starting in June 2010): 8,500US$ /program

See how to apply on the Admissions page